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The secret of good sound quality ?

In today's audio battlefield, manufacturers vie for the loyalty and dollars of the customer.
But in the mass market of audio, what does the consumer get for their hard earned dollar. Much of it is invested in advertising, sales overhead, distribution channels, etc. How much of a company's budget actually goes to develop  a quality product. The answer would surprise you since it is
actually less than 50% and sometimes less than 30%. 

The actual out-of-factory price of those brand name products is only 20-25% of their retail price. Most of the money you pay is just going into the wallet of wholesalers, retailers and salesmen who add nothing to the actual sound quality.

So how do we beat the big boys?
As an original manufacturer, our goal is to sell the best audio quality at the most competitive price. A price that mass produced audio manufacturers can not match at any level. Even worse, the big names hire marketing people who do nothing but spend their whole day on how to package a product. This of course has nothing to do with the quality of how equipment sounds.

So how do we compete?
There is only one road to success in the over hyped, distorted realm that audio, and particularly high end audio has become. Word of mouth. Word of mouth that you have built and delivered products that give people of all budgets a chance to hear quality music at a fraction of the price the mass market producer.

Our equipment is handcrafted and designed in a way that the mass manufacturers do not even attempt to duplicate. All our tube equipment is point-to-point and component-to-component hand-wired. This creates the most natural sounding method, not those PCB quality manufacturing methods that come out of factories. These factory approaches ultimately have one final result: reduced musicality.

Every piece of equipment is hand built , fine-tuned and tested by Albert himself.  Unlike those products which are made with mass assembly techniques and tested by technicians or trainee engineers, Albert brings a level of refinement that can not be matched. And of course, in a factory approach, no one can adjust the sound quality by fine tuning the circuit and components. It's just not allowed.

Every piece of our tube equipments is tested to the highest standard, then run-in for at least 24 hours with a very special burn-in process. If anything 'sounds' wrong or not up to the 'musical' standard, it's corrected before it goes out the door. No manufacturer in the market can offer this approach, and certainly for no where near the price.

The Bottom Line
When it comes right down to it, your ears are the best judge. And we want you to be the judge of how to best spend your audio dollars. So that's why we have various models available for home trial. Because at the end of the day, it's how the equipment sounds in your home, not in a factory.

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